Today Pepperdine went public with a new logo for the university, a shield featuring the Phillips Theme Tower. According to guidance from the university's marketing folks, the new logo, which they call the "shield icon," is intended to be used in tight spaces (especially online) where the full Pepperdine wordmark doesn't fit. It will not replace the lettermark that I think of as the "wavy P", which will continue to be used by the athletics programs. Instead, it is meant to represent the university as a whole.
The history of Pepperdine's new logo
The history of Pepperdine's new logo
The history of Pepperdine's new logo
Today Pepperdine went public with a new logo for the university, a shield featuring the Phillips Theme Tower. According to guidance from the university's marketing folks, the new logo, which they call the "shield icon," is intended to be used in tight spaces (especially online) where the full Pepperdine wordmark doesn't fit. It will not replace the lettermark that I think of as the "wavy P", which will continue to be used by the athletics programs. Instead, it is meant to represent the university as a whole.